Data Products: Case Studies to build trust

If you are productizing predictive analytics or just trying to get buy-in around a model, try a case study to keep the momentum building and project moving forward.

• Partner with revenue teams and client-facing leaders to recommend clients for invitation-only case studies.

• Select organizations with leadership that believes in innovation and the size to try new things.

• Manage your resources.

  • Hedge your bets and try to have at least two participants in each study.

  • Don't underestimate how much work this can be. Pick a maximum number of participants.

• Be prepared to curate and guide a journey through lessons-learned and success.

Drop me a note and tell me how you do it.

-DCN