Over the last year, I have spent a lot of time thinking about identity resolution and how to do this in an ever-expanding ecosystem.
Identity Resolution is one of the most important ingredients in data assets.
What is identity resolution and how does it create value?
Identity resolution — the process of matching identifiers across devices and touchpoints to a single profile — helps build a cohesive, omnichannel view of a person/donor/organization/consumer, enabling brands to deliver relevant messaging throughout the customer journey.
Value is created through a consolidated, accurate 360-degree profile. Identity resolution results when many data sources are integrated from many channels and devices in an accurate, scalable, and privacy-compliant way to create a persistent and addressable individual profile.
How is it used?
Impact Reporting — accuracy
Predictive analytics — accuracy
Who's doing this in business and talking about it?
Great description and example at Civis Analytics
Another good example at Experian
A definitive guide from Segment.com
Drop me a note and your thoughts.
-DCN
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