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Writer's pictureDanielle Costa Nakano

Identity Resolution

Updated: Dec 14


Over the last year, I have spent a lot of time thinking about identity resolution and how to do this in an ever-expanding ecosystem.


Identity Resolution is one of the most important ingredients in data assets.

  • What is identity resolution and how does it create value?

    • Identity resolution — the process of matching identifiers across devices and touchpoints to a single profile helps build a cohesive, omnichannel view of a person/donor/organization/consumer, enabling brands to deliver relevant messaging throughout the customer journey.

    • Value is created through a consolidated, accurate 360-degree profile. Identity resolution results when many data sources are integrated from many channels and devices in an accurate, scalable, and privacy-compliant way to create a persistent and addressable individual profile.

  • How is it used?

    • Impact Reporting — accuracy

    • Predictive analytics — accuracy

  • Who's doing this in business and talking about it?


Drop me a note and your thoughts.


-DCN

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